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journalarticles:
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011). The use of older models in Japanese TV advertising: Practitioner perspective vs. consumer opinions. Keio Communication Review, 33: 25-42.PDF
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011). Gender representation of older people in Japanese television advertisements. Sex Roles, 64(5/6): 405-415. (SSCI)
Prieler, M. (2010). Othering, racial hierarchies, and identity construction in Japanese television advertising. International Journal of Cultural Studies, 13(5): 511-529. (SSCI)
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Older celebrity versus non-celebrity television advertising: A Japanese perspective. Keio Communication Review, 32: 5-23. PDF
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Aeltere Menschen in der japanischen Fernsehwerbung [Older people in Japanese advertising]. Japanstudien, 21: 197-222. PDF
Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis on TV commercials, and a survey among advertising agencies and consumers]. Joseikenkyūhū, 43: 63-72.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). How older people are represented in Japanese TV commercials: A content analysis. Keio Communication Review, 31: 5-21. PDF
Hagiwara, S., Prieler, M., Kohlbacher, F., & Arima, A. (2009). 日本のテレビ ＣＭにおける高齢者像の変遷：1997年と2007年の比較 [Changes in the representation of older adults in Japanese TV commercials: Comparing the years 1997 and 2007]. Keio Media and Communications Research, 59: 113-129. PDF
Prieler, M. (2008). Specialties of Japanese television advertising. Minikomi, 76: 32-37.
Prieler, M. (2007). The Japanese advertising family. Japanstudien, 19: 207-220. PDF
bookchapters:
Prieler, M., Kohlbacher, F., Hagiwara, S., Arima, A. (2011). Silver advertising: Older people in Japanese TV ads. In F. Kohlbacher & C. Herstatt (Eds.), The silver market phenomenon: Marketing and innovation in the aging society (2nd ed., pp. 239-247). Berlin: Springer.
Prieler, M. (2008). Silver advertising: Elderly people in Japanese TV ads. In F. Kohlbacher & C. Herstatt(Eds.), The silver market phenomenon: Business opportunities in an era of demographic change (pp. 269-277). Berlin: Springer.
Prieler, M. (2006). Japanese advertising's foreign obsession. In P. Lutum (Ed.), Japanizing: The structure of culture and thinking in Japan (pp. 239-271). Berlin: Lit-Verlag.
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Japanese Commercials
otherpublications:
Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis on TV commercials, and a survey among advertising agencies and consumers]. Ad Studies, 34: 68-69.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Gendered portrayals of older people in Japanese television commercials: Continuity or change? Conference Proceedings of the 2010 IAMCR Conference, Communication and Citizenship: Rethinking Crisis and Change. Braga, Portugal: University of Minho. Online at www.iamcr.net
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Popular culture in an aging society: Changes in Japanese advertising? Conference Proceedings of the 2010 IAMCR Conference, Communication and Citizenship: Rethinking Crisis and Change. Braga, Portugal: University of Minho. Online at www.iamcr.net
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Gender representations of older people in Japanese TV ads. Conference Proceedings of the 2010 ICA Conference, Matters of Communication: Political, Cultural & Technological Challenges. Singapore: Suntec. Online at http://www.icahdq.org/
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). The gendered world of TV ads: Older people in Japan. Conference Proceedings of the 2010 AMIC Conference, Technology and Culture: Communication Connectors and Dividers. Singapore: Suntec. CD-ROM.
Hagiwara, S., Kohlbacher, F., Prieler, M., Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis on TV commercials, and a survey among advertising agencies and consumers].Final Report for the Yoshida Hideo Memorial Foundation (138 pages).
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). Gendered portrayals of older people in Japanese television advertising. German Institute for Japanese Studies Working Paper 09/02. Tokyo: DIJ.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008). The representation of older people in Japanese television advertising. German Institute for Japanese Studies Working Paper 08/02. Tokyo: DIJ.
Prieler, M. (2008). Racial divide in Japanese TV ads: Othering, racial hierarchies, and identity construction. Conference Proceedings of the 2008 IAMCR Conference, Media and Global Divides. Stockholm, Sweden: Stockholm University. Online at www.iamcr.net
Prieler, M. (2005). The significance of sports stars in Japanese commercials: A discourse on national identity, the Foreign, and globalization. Conference Proceedings of the 2005 IAMCR Conference, Media Panics: Freedom, Control and Democracy in the Age of Globalization. Taipei, Taiwan: Shih Hsin University. Online at www.iamcr.net
Prieler, M. (2005). Theme Parks in Japan: From Disneyland to Disneysea. In Badaruddin Mohamed (Ed.), Conference Proceedings of the International Conference on Tourism Development, Tourism: Vehicle for Development (pp. 439-449). Penang, Malaysia: Universiti Sains Malaysia.
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