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personaldetails:
Name: Michael Prieler
Date of Birth: December 16, 1976
Nationality: Austrian
highereducations:
Ph.D. in International Cultural Studies at the Graduate School of International Cultural Studies, Tohoku University (Japan) in March 2007. Thesis: The Representation of "the Foreign" in Japanese Television Advertising.
Graduated from the department of German Language and Literature, and the
department of Theatre, Film, and Media Studies at Vienna University in
February 2003 (Master's degree).
Additional Studies at the Vienna University of Economics and Business
Administration.
Visiting Student at the University of Tsukuba (Japan, 2001), and Marburg
University (Germany, 2002).
relevantexperience:
Currently:
Assistant Professor, School of Communications, Hallym University (Korea)
Courses:
Advertising and Society
International Communication
Intercultural Communication
Introduction to Communication
Communication Theory and Media Studies
Visiting Researcher, German Institute for Japanese Studies, Tokyo (October 2007 - February 2009)
Project: Advertising to the Silver Market in Japan, in cooperation with Keio University, Tokyo and Tokyo Woman's Christian University.
- Structure, code, and analyze two systematically collected samples of TV commercials (1997 and 2007).
- Conduct case studies on advertising campaigns of products targeted at the silver market in Japan.
- Conduct interviews with advertising agencies (Dentsu, Hakuhodo, McCann Erickson, etc.).
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Japanese Commercials
Adjunct Professor, Temple University Japan, Tokyo (September 2008 - December 2008)
This course on Popular Popular at the Department of Broadcasting, Telecommunications and Mass Media examined from a global perspective how the concepts of globalization, race/ethnicity/nation, and gender/sexuality are represented through various popular cultural forms.
Research Assistant, Tohoku University, Japan (April 2005 - March 2007)
Project 1: Gender and Advertising
Project 2: Sports, Media and Nationalism
The work for these projects included data collection, data preparation for analysis by editing TV programs and commercials, creating coding sheets, and assisting in analyzing the data utilizing both quantitative and qualitative research techniques.
Teaching Assistant, Tohoku University, Japan (April 2006 - March 2007)
Assistant instructor in undergraduate and graduate courses teaching German in classes up to 50 students at the Graduate School of International Cultural Studies.
Instructor, Tohoku Foreign Language College, Japan (April 2004 - March 2007)
Responsible for establishing the whole curriculum and preparing teaching materials for the German language and culture classes as the only German instructor at Tohoku Foreign Language College. Class sizes were ranging from 10 to 20 students.
Instructor, Language Service Center, Japan (July 2005 - March 2007)
Establishing a curriculum fitting the individual wishes of the students learning in small groups at this private language school.
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