| |
|
|
presentations&conferences:
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011, July). Specialties of Japanese TV Advertising? A Critical Review in an International Perspective. Paper presented at the IAMCR (International Association for Media and Communication Research) conference, Kadir Has University, Istanbul, Turkey.
Prieler, M., Kohlbacher, F., & Hagiwara, S. (2011, July). Creating Television Advertisements for the Japanese Market: The Use of Older Models. Paper presented at the IAMCR (International Association for Media and Communication Research) conference, Kadir Has University, Istanbul, Turkey.
Prieler, M. (2011, July). Stereotypical Gender Representations in a Confucian Society?: South Korean TV Ads.. Paper presented at the IAMCR (International Association for Media and Communication Research) conference, Kadir Has University, Istanbul, Turkey.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). The response of Japanese consumers to the portrayal of older people in TV commercials. Paper presented at AJBS (The Association of Japanese Business Studies) Conference 2011, WINC Aichi, Nagoya, Japan.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). Silver advertising in Japan: Advertising practitioners’ opinions about the communication objectives for older spokespersons and their general views on older models. Paper presented at AJBS (The Association of Japanese Business Studies) Conference 2011, WINC Aichi, Nagoya, Japan.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011, June). Consumer response to the portrayal of older people in TV advertising: Empirical evidence from Japan. Paper presented at the AP-ACR (Asia Pacific Advances in Consumer Research) Conference 2011, Renmin University, Beijing, China.
Kohlbacher, F., Prieler, M., & Hagiwara, S. (2010, September). The use of older models in advertising: A survey of advertising practitioners in Japan. Paper presented at the 2010 Global Marketing Conference at Tokyo, Korean Academy of Marketing Science, Hotel Okura, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, July). Gendered portrayals of older people in Japanese television commercials: Continuity or change? Paper presented at the IAMCR (International Association for Media and Communication Research) conference, University of Minho, Braga, Portugal.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, July). Popular culture in an aging society: Changes in Japanese advertising? Paper presented at the IAMCR (International Association for Media and Communication Research) conference, University of Minho, Braga, Portugal.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, June). Gender representations of older people in Japanese TV ads. Paper presented at the ICA (International Communication Association) conference, Suntec, Singapore.
Prieler, M. (2010, June). The representation of racial “Others” in prime-time commercials in South Korea. Paper presented at the ICA (International Communication Association) conference, Suntec, Singapore.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010, June). The gendered world of TV ads: Older people in Japan. Paper presented at the AMIC (The Asian Media Information and Communication Centre) conference, Suntec, Singapore.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009, July). Gender portrayals of older people in Japanese advertising. Paper presented at the Inter-Asia Cultural Typhoon Conference, Tokyo University of Foreign Studies, Tokyo, Japan.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008, December). Popular culture in an aging society: Advertising in Japan. Paper presented at the First International Conference on Popular Culture and Education in Asia, Hong Kong Institute of Education, Hong Kong, China.
Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2008, September). Social change in Japanese TV ads: The representation of older people. Paper presented at the EAJS (European Association for Japanese Studies) and JAWS (Japan Anthropology Workshop) conference, Salento University, Lecce, Italy.
Prieler, M. (2008, July). Racial divide in Japanese TV ads: Othering, racial hierarchies, and identity construction. Paper presented at the IAMCR (International Association for Media and Communication Research) conference, Stockholm University, Stockholm, Sweden.
Prieler, M., & Kohlbacher, F. (2008, March). Caring for elderly people in Japanese TV ads. Paper presented at the Workshop "Socio-political and Business Aspects of Care in an Era of Demographic Change," Tohoku Fukushi University, Sendai, Japan.
Prieler, M. (2008, February). The representation of foreign people in Japanese TV ads: Othering, racial hierarchies and identity construction. Lecture at International Christian University, Tokyo, Japan.
Prieler, M. (2008, February). Foreign people in Japanese TV ads. Lecture at Temple University Tokyo, Tokyo, Japan.
Prieler, M., & Kohlbacher, F. (2007, November). Advertising to the Silver Market: Strategies for enticing mature consumers. Paper presented at the Workshop "The Silver Market Phenomenon: Business Opportunities and Responsibilities in an Era of Demographic Change," German Institute for Japanese Studies, Tokyo, Japan.
Prieler, M. (2007, November). Racial hierarchies in Japanese TV ads. Paper presented at the AJJ (Anthropology of Japan in Japan) Annual Meeting, Temple University, Tokyo, Japan.
Prieler, M. (2007, November). Foreigners sell: The case of Japanese TV commercials. Lecture at the German Institute for Japanese Studies, Tokyo, Japan.
Prieler, M. (2007, June). Foreignness for sale: Nationalismus, Stereotypen und Identitaetskonstruktion in der japanischen Fernsehwerbung. [Foreignness for sale: Nationalism, stereotypes and identity construction in Japanese television advertising]. Lecture at Vienna University, Vienna, Austria.
Prieler, M. (2006, July). The representation of foreigners in Japanese commercials: A discourse on national identity and the foreign in the age of globalization. Paper presented at the Crossroads in Cultural Studies conference (Association for Cultural Studies), Bilgi University, Istanbul, Turkey.
|
|
Prieler, M. (2005, July). The significance of sports stars in Japanese commercials: A discourse on national identity, the Foreign and globalization. Paper presented at the IAMCR (International Association for Media and Communication Research) conference, Shih Hsin University, Taipei, Taiwan.
Prieler, M. (2005, March). The alien prism: How Japan views itself through its "foreign" commercials. Paper presented at the Japan Anthropology Workshop (JAWS), University of Hong Kong, Hong Kong, China.
Prieler, M. (2005, January). Theme parks in Japan: From Disneyland to Disneysea. Paper presented at the International Conference on Tourism Development, University Sains Malaysia, Penang, Malaysia.
Prieler, M. (2004, November). Foreign elements in Japanese commercials. Paper presented at the AJJ (Anthropology of Japan in Japan) Annual Meeting, Sophia and Waseda University, Tokyo, Japan.
Prieler, M. (2004, April). Characters all around: The role of Hello Kitty and friends in Japanese culture. Paper presented at the AJJ (Anthropology of Japan in Japan) Spring Workshop, Tohoku University, Sendai, Japan.
Japanese Commercials
|